Director, Growth Marketing

Responsibilities

• Lead and oversee the execution of the go-to-market (GTM) strategy for the business units, ensuring alignment with company-wide marketing objectives and messaging
• Develop the Marketing Growth Managers and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives
• Collaborate with the Sales Leadership team. Create execution plans to manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battle cards, etc.
• Lead BU-specific Marketing Manager’s content initiatives such as blog posts, case studies, and customer-facing videos that reinforce key value propositions
• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention
• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact
• Gather and synthesize feedback from the field (sales, customers, partners) to inform ongoing content, messaging, and campaign strategy
• Work closely with centralized brand, content, and design teams to maintain consistency across all deliverables while tailoring materials to the business unit's focus
• Support event planning and execution for relevant trade shows, webinars, and virtual events, ensuring strong representation of the business unit's solutions

Requirements

• Bachelor's degree in Marketing or Business Administration required.
• 10 + years of proven experience in leading teams.
• Experienced in managing demand gen and growth marketing teams for large organizations.
• Comfortable creating and designing marketing strategy with a multi-layered approach to reaching the customer.
• Exceptional cross departmental communication skills, working closely with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.
• Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and project management platforms.