Responsibilities

• Own demand generation strategy and pipeline
• Convert NA revenue goals into quarterly demand plans, pipeline targets, and priorities based on deal size, conversion rates, sales cycles, and capacity.
• Develop tailored strategies for Heidi’s priority segments and specialties, defining target audiences, offers, channels, and success metrics.
• Manage the demand generation budget and forecast, providing recommendations on scaling, adjusting, or stopping investments.
• Build campaigns that generate qualified demand
• Execute integrated campaigns across paid media, email, webinars, content, and partners, selecting channels by audience and opportunity.
• Partner with Product Marketing to translate positioning and differentiation into compelling campaign messaging.
• Collaborate with Field Marketing to link events to targeted outreach, meeting generation, and prompt follow-up.
• Build account-based programs with Sales
• Partner with Sales to prioritize key accounts, target buying groups, and align marketing with outreach.

Requirements

• 7+ years in B2B marketing, owning software demand generation or growth programs. Outcomes matter more than titles.
• Proven pipeline generation record, with clear accountability for targets, program execution, spend, and opportunity outcomes.
• Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively combining channels.
• Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data.
• Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms.
• Strong campaign and communication skills to write copy, brief partners, and clearly articulate priorities and results.

Preferred

• Marketing experience with healthcare practices, community health groups, or health systems.
• Experience leveraging individual product adoption to drive sales-led growth.
• Hands-on experience using Clay or similar tools and AI workflows to optimize targeting and campaigns.

Benefits

• Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi
• 401k with 3% match
• $100/month Healthy Heidis budget
• $700/year learning & development budget
• Recharge Days after major pushes
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups