Responsibilities

• Architect and execute integrated growth marketing strategies aligned to revenue and partnership goals
• Own positioning, messaging, and go-to-market strategy for priority audiences and offerings
• Lead multi-channel campaigns, content strategy, and thought leadership initiatives
• Enable sales with high-impact tools, including case studies, decks, and strategic narratives
• Translate performance data into insights that continuously optimize pipeline generation
• Represent the brand externally at industry events, conferences, and speaking engagements
• Build scalable marketing systems and processes to support long-term growth

Requirements

• 10+ years in B2B marketing across healthcare, insurance, benefits, or financial services
• Deep expertise in demand generation and complex enterprise buying cycles
• Proven ability to partner cross-functionally with sales and strategic partnerships
• Exceptional storytelling, communication, and strategic thinking skills
• A hands-on builder mentality with strong ownership and accountability