Responsibilities

• Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership.
• Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas.
• Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don’t exist today where needed.
• Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency.
• Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable.
• Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales.
• Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence.
• Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement.
• Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events.
• Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership.

Requirements

• 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership.
• 5+ years building and leading marketing teams of 5+ people.
• Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created.
• Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months).
• Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools.
• Practical experience using AI tools to improve marketing productivity.

Benefits

• Medical, Dental, and Vision
• We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
• Wellness
• Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
• Flexible Time Off
• Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.
• Paid Parental Leave
• Adoptive parents are included.
• Employee Resource Groups
• Join our ERGs to connect and engage with colleagues, like Military Veterans
• Spending Accounts
• We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
• 401(k) + Employer Match
• Enjoy matching, immediate vesting and financial wellness resources
• Additional Benefits
• Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
• Disability Coverage
• Accident Insurance
• Pet Insurance
• As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.