Drive end-to-end growth across paid and non-paid channels for a DTC brand, aligning strategy, testing, and cross-functional execution to scale revenue and efficiency.

• Own end-to-end growth strategy across paid media (Meta, TikTok, Paid Search) and non-paid channels (organic social, influencer seeding, affiliate).
• Accountability for blended performance outcomes, including CAC, MER, new customer revenue, and contribution to LTV.
• Thoughtful budget allocation and scaling decisions informed by marginal efficiency, incrementality, and performance signals.
• Oversight of paid social strategy, including creative testing frameworks, messaging, and value proposition development.
• Close partnership with Creative to support consistent testing velocity and clear performance learnings.
• Ongoing evaluation of performance to inform when to scale, refine, or pause initiatives.
• Define the growth experimentation roadmap across paid media, offers, and on-site experiences.
• Partner closely with E-commerce and Creative on landing page development, testing, and iteration.
• Prioritize initiatives using customized scoring rubrics that balance impact, confidence, effort, and strategic alignment.
• Help establish repeatable testing and learning processes that support continuous improvement.