Responsibilities

• Blended growth strategy across paid media (Meta, TikTok, Paid Search) and non-paid channels (organic social, influencer seeding, affiliate) — accountable for blended CAC, MER, new customer revenue, and contribution to LTV.
• Budget allocation and scaling decisions informed by marginal efficiency, incrementality, and performance signals.
• Paid media & creative performance — paid social strategy, creative testing frameworks, and close partnership with Creative on testing velocity and learnings.
• Experimentation — define the roadmap across paid media, offers, and paid landing pages; partner with E-commerce on landing-page conversion; prioritize with a clear impact/confidence/effort rubric.
• Performance reporting — translate data into executive-ready insight and confident spend decisions, operating effectively when data is directional rather than perfect.
• Cross-functional leadership — align growth with inventory, messaging, and CX across E-commerce, Creative, Ops, and Leadership; plan around seasonality and gifting peaks.
• Team leadership — lead and develop the in-house growth team and agency partners; set priorities and operating rhythms; build a culture of ownership and accountability.

Requirements

• 5 + years of experience driving blended growth for a DTC or consumer brand at or beyond $50M in revenue
• Strong paid social background paired with a testing and experimentation mindset
• Understanding of incrementality and blended performance measurement
• Experience partnering with E-commerce and Creative on landing-page and on-site optimization
• Exposure to or ownership of organic social, influencer, and affiliate programs
• Comfort navigating ambiguity and prioritizing for impact
• A clear communicator who connects performance data to business decisions