Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
4 hrs ago
Director, Growth Marketing
Addison, TX
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Owns end-to-end growth and lifecycle marketing for enterprise segments, translating market insights into ABM, digital-channel strategies, and data-driven measurement that drive pipeline and account value.
- Lead end-to-end customer journey across priority segments to drive acquisition, engagement, and retention.
- Direct ABM to deepen engagement with target accounts and increase density.
- Build and govern marketing automation, CRM in Dynamics, and measurement frameworks to link activities to revenue.
Job Description
Responsibilities
- Growth & Lifecycle: Lead end-to-end customer journey across priority segments to drive acquisition, engagement, and retention.
- ABM Strategy: Direct Account-Based Marketing to strengthen engagement with target accounts and increase account density.
- Digital Channels: Oversee strategy and performance of owned digital channels, including the corporate website and email ecosystem, to drive engagement, conversion, and pipeline growth.
- MarTech & CRM: Establish and maintain marketing automation and CRM strategy within the Microsoft Dynamics ecosystem to ensure data integrity, operational efficiency, and performance visibility.
- Measurement & Reporting: Develop measurement frameworks and reporting processes to evaluate marketing’s contribution to pipeline generation, account penetration, and revenue growth.
- Market Insights: Assess market trends, customer insights, and competitive intelligence to inform marketing strategy and content development priorities.
- Content & Assets: Guide the development and prioritization of high-value marketing assets (e.g., industry reports, case studies, white papers) that support strategic growth initiatives.
- Service Line Growth: Support expansion and retention of key service lines, including Onsites, Advanced Primary Care, and Telemedicine, through targeted engagement strategies and content deployment.
- Brand & Positioning: Ensure consistent brand positioning and messaging that reinforces Concentra’s leadership as a workforce health partner.
- People & Teams: Lead, mentor, and develop high-performing marketing teams while fostering a culture of accountability, collaboration, and continuous improvement.
Requirements
- Bachelor’s degree from an accredited university in Analytics, Digital Marketing, Marketing, or related field (or equivalent education and experience).
- 10+ years of progressive marketing leadership experience in a complex B2B or enterprise environment.
- Experience leading strategic marketing initiatives that drive measurable growth in pipeline, revenue, or customer engagement.
- Experience implementing or optimizing marketing automation platforms and CRM systems, preferably within the Microsoft Dynamics ecosystem or comparable platforms.
- Proven success designing and managing customer lifecycle marketing strategies that improve retention and account lifetime value.
- Experience collaborating cross-functionally with Sales, Operations, and Revenue Operations teams to align marketing strategy with business objectives; experience building and developing high-growth marketing teams.
Benefits
- 401(k) Retirement Plan with Employer Match
- Medical, Vision, Prescription, Telehealth, & Dental Plans
- Life & Disability Insurance
- Paid Time Off
- Colleague Referral Bonus Program
- Tuition Reimbursement
- Commuter Benefits
- Dependent Care Spending Account
- Employee Discounts
Concentra
WHO WE ARE:Concentra is the leader in occupational health with 40+ years of improving the health of America's workforce, one patient at a time. More than 11,000 Concentra colleagues provide occupational medicine, onsite health care, physical therapy, and telemedicine services from nearly 520 medical centers and 130+ onsite clinics nationwide.THE CONCENTRA WAY: Living out our Mission, Vision, and Values to improve the patient experience, redefine health care, and help people achieve lifelong well-being.OUR MISSION:Improving the health of America’s workforce, one patient at a time.OUR VISION:Every person is treated the Concentra Way: quality clinical care and a positive customer experience from welcoming, respectful, and skillful colleagues.OUR VALUES:A healing focus, a selfless heart, and a tireless resolve.Our goal at Concentra is living out our Mission, Vision, and Values to improve the patient experience, redefine health care, and help people achieve lifelong well-being,SCAM ALERT: Concentra has been informed that scammers are using our name to scam individuals who believe they are applying for an opportunity with Concentra or receiving a job offer from Concentra. These scammers can be very convincing, going so far as to steal the profile pictures from our actual recruiters from their LinkedIn profiles and using email addresses that contain the word ‘Concentra’ such as ‘@ConcentraCareers’ or ‘@ConcentraJobs’ or '@concentracareerdesk.' The scammers will typically ask you to send money at some point (for equipment, training, or a uniform, etc.). A LEGITIMATE CONCENTRA RECRUITER OR HIRING MANAGER WILL NEVER ASK YOU TO SEND US MONEY. Also, you will never receive a job offer from us if we have not verbally interviewed you. For more information on recruiting scams or to report a recruiting scam visit the website of the Federal Trade Commission at https://www.consumer.ftc.gov/articles/0243-job-scams.
