Responsibilities

• Lead the development and optimization of the end-to-end customer journey across priority audience segments and industry verticals to drive acquisition, engagement, and retention.
• Direct Account-Based Marketing (ABM) strategy to strengthen engagement with target accounts and increase account density.
• Oversee strategy and performance of owned digital channels, including the corporate website and email ecosystem, to drive engagement, conversion, and pipeline growth.
• Establish and maintain marketing automation and CRM strategy within the Microsoft Dynamics ecosystem to ensure data integrity, operational efficiency, and performance visibility.
• Develop measurement frameworks and reporting processes to evaluate marketing’s contribution to pipeline generation, account penetration, and revenue growth.
• Collaborate with Sales, RevOps, Operations, and Innovation teams to align marketing initiatives with sales outreach, operational capabilities, and strategic priorities.
• Assess market trends, customer insights, and competitive intelligence to inform marketing strategy and content development priorities.
• Guide the development and prioritization of high-value marketing assets (e.g., industry reports,case studies, white papers) that support strategic growth initiatives.
• Support expansion and retention of key service lines, including Onsites, Advanced Primary Care, and Telemedicine, through targeted engagement strategies and content deployment.
• Ensure consistent brand positioning and messaging that reinforces Concentra’s leadership as a workforce health partner.
• Lead, mentor, and develop high-performing marketing teams while fostering a culture of accountability, collaboration, and continuous improvement.

Requirements

• Education Level: Bachelor’s Degree Major: Analytics, Digital Marketing, Business, Marketing, Communications, e-commerce Degree must be from an accredited college or university.
• Education Details: Bachelor’s degree from an accredited college or university or equivalent education and experience
• In lieu of higher education, the ratio is 1:1 meaning one year of college equals one year of work experience and vice-versa.
• Customarily has at least ten (10) years of progressive marketing leadership experience in a complex B2B or enterprise environment.
• Demonstrated experience leading strategic marketing initiatives that drive measurable growth in pipeline, revenue, or customer engagement.
• Experience implementing or optimizing marketing automation platforms and CRM systems, preferably within the Microsoft Dynamics ecosystem or comparable platforms.
• Proven success designing and managing customer lifecycle marketing strategies that improve retention and account lifetime value.
• Experience collaborating cross-functionally with Sales, Operations, and Revenue Operations teams to align marketing strategy with business objectives.
• Experience managing and developing marketing teams in a high-growth or fast-paced organizational environment.
• Concentra Core Competencies of Service Mentality, Attention to Detail, Sense of Urgency, Initiative and Flexibility
• Ability to make decisions or solve problems by using logic to identify key facts, explore alternatives, and propose quality solutions

Preferred

• Strong analytical and data interpretation skills
• Ability to develop performance frameworks that measure marketing’s impact on revenue and customer growth

Benefits

• 401(k) Retirement Plan with Employer Match
• Medical, Vision, Prescription, Telehealth, & Dental Plans
• Life & Disability Insurance
• P aid Time Off
• Colleague Referral Bonus Program
• Tuition Reimbursement
• Commuter Benefits
• Dependent Care Spending Account
• Employee Discounts