Lead and own the full growth marketing function for CBT Collective across paid, SEO, content, email, and local/brand initiatives.

• Own paid campaigns end-to-end with ability to run them and assess external partners.
• Drive consistent lead volume while improving ROAS and CAC.
• Build and manage retargeting campaigns to re-engage visitors and warm leads.
• Identify, test, and scale new paid channels to diversify reach.
• Build and execute a comprehensive SEO strategy to grow organic lead volume.
• Own keyword strategy, content optimization, link building, and local search visibility in NY/NJ/CT.
• Monitor performance via Google Search Console and analytics; iterate to improve rankings and conversions.
• Oversee content creation across blog, social media, and email to drive engagement and conversions.
• Own brand positioning and messaging across touchpoints as we grow.
• Build and grow an owned email list with lead magnets and nurture sequences.