Director, Growth Marketing at BritBox International | New York, USA | $145K/yr – $150K/yr

Director, Growth Marketing

New York, USA (Hybrid)

$145K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive BritBox BBC Select growth by owning multi-channel subscriber acquisition and revenue planning, balancing short-term performance with long-term value.

Own the growth strategy and subscriber acquisition roadmap across paid, partner and owned channels.
Must-have: 8+ years in growth/integrated or performance marketing within subscription or DTC.
Standout: Experience with platform/ distribution partnerships or subscription streaming domains.

Job Description

Responsibilities

Growth Leadership & Commercial Ownership
Own the growth strategy and subscriber acquisition roadmap for BBC Select
Lead annual and quarterly planning aligned to ambitious subscriber and revenue targets
Hold accountability for acquisition performance, including sign-ups, CPA and marketing efficiency
Develop robust forecasting models and scenario planning to guide investment decisions
Identify and unlock new growth opportunities across paid, partner and owned channels
Ensure marketing activity balances short-term performance with long-term brand and subscriber value
Syndicated Partner & Platform Strategy
Lead the overall marketing approach across syndicated partner platforms (e.g. Amazon, The Roku Channel), ensuring alignment between paid investment and organic merchandising opportunities
Collaborate closely with the Partner Manager to maximise organic promotional opportunities and platform visibility
Continuously evaluate platform dynamics, identifying strategic opportunities to scale or optimise performance
Help shape the future operating model
Integrated Marketing Strategy
Define integrated campaign strategies across paid, partner and owned channels
Establish clear audience, positioning and messaging frameworks
Set the strategic direction for major campaigns and approve creative to ensure effectiveness and brand consistency
Define cross-functional campaign planning processes and interaction models
Translate performance insight into strategic pivots and optimisation plans
Partner with Lifecycle teams to ensure cohesive full-funnel planning, including in CRM
Own marketing strategy for new opportunities in brand, product, partnerships and beyond
Team Influence & Capability Building
Elevate marketing strategy capability within the team across D2C brands in our portfolio
Contribute to broader growth team planning and cross-brand learning
Influence senior stakeholders with clear, commercially grounded recommendations
Drive a culture of accountability, experimentation and continuous improvement