Responsibilities

• Growth Leadership & Commercial Ownership
• Own the growth strategy and subscriber acquisition roadmap for BBC Select
• Lead annual and quarterly planning aligned to ambitious subscriber and revenue targets
• Hold accountability for acquisition performance, including sign-ups, CPA and marketing efficiency
• Develop robust forecasting models and scenario planning to guide investment decisions
• Identify and unlock new growth opportunities across paid, partner and owned channels
• Ensure marketing activity balances short-term performance with long-term brand and subscriber value
• Syndicated Partner & Platform Strategy
• Lead the overall marketing approach across syndicated partner platforms (e.g. Amazon, The Roku Channel), ensuring alignment between paid investment and organic merchandising opportunities
• Collaborate closely with the Partner Manager to maximise organic promotional opportunities and platform visibility
• Continuously evaluate platform dynamics, identifying strategic opportunities to scale or optimise performance
• Help shape the future operating model
• Integrated Marketing Strategy
• Define integrated campaign strategies across paid, partner and owned channels
• Establish clear audience, positioning and messaging frameworks
• Set the strategic direction for major campaigns and approve creative to ensure effectiveness and brand consistency
• Define cross-functional campaign planning processes and interaction models
• Translate performance insight into strategic pivots and optimisation plans
• Partner with Lifecycle teams to ensure cohesive full-funnel planning, including in CRM
• Own marketing strategy for new opportunities in brand, product, partnerships and beyond
• Team Influence & Capability Building
• Elevate marketing strategy capability within the team across D2C brands in our portfolio
• Contribute to broader growth team planning and cross-brand learning
• Influence senior stakeholders with clear, commercially grounded recommendations
• Drive a culture of accountability, experimentation and continuous improvement