Responsibilities

• Build and execute GTM plans across Kirra portfolio companies.
• Work directly with CEOs and sales leaders on growth strategy, ICPs, positioning, target markets and priorities.
• Develop integrated campaigns across paid media, outbound, email, content, events and partnerships.
• Own the relationship with our paid media agency, including weekly performance reviews, priorities, spend and ROI.
• Build outbound and account-based campaigns alongside Sales.
• Lead events and tradeshow strategy from selection and pre-event campaigns through execution, follow-up and ROI.
• Coordinate PR, thought leadership, customer stories and market-facing communications.
• Improve funnel performance, CRM, attribution and GTM reporting.
• Manage GTM budgets and make recommendations on where we should invest more — and where we should stop spending.
• Build repeatable playbooks, partners and resources that can be leveraged across the portfolio.

Requirements

• 5–8+ years of B2B SaaS, technology or similar GTM/growth experience.
• Strong demand generation and growth marketing experience.
• A strong understanding of paid and performance marketing. You don’t need to personally operate every campaign, but you need to know enough to challenge an agency and improve performance.
• Experience building outbound and account-based campaigns with Sales.
• Experience with events, tradeshows and integrated campaigns.
• Strong working knowledge of CRM, marketing automation, attribution and funnel reporting.
• A commercial mindset — you think about pipeline, revenue, CAC and ROI, not just marketing metrics.
• The confidence to work directly with CEOs and senior executives while still being willing to roll up your sleeves and execute.
• The ability to move quickly between different businesses, markets and growth challenges.
• Experience in private equity, portfolio operations, SMB, mid-market or vertical SaaS is an advantage, but not required.

Benefits

• health and dental benefits, 401(k), paid vacation and company holidays.