Responsibilities

• Serve as a primary driver of growth initiatives, working cross-functionally to identify and execute opportunities that support annual business goals.
• Partner closely with Finance to establish and track growth and revenue targets to ensure continued business performance.
• Work with Marketing and Pricing teams to develop compelling offers and promotions that drive customer acquisition while maintaining financial performance.
• Collaborate with Marketing and analytics teams to drive demand generation and improve conversion performance across channels.
• Serve as a subject matter expert and key decision-maker for conversion optimization strategies across multiple sales and distribution channels.
• Work cross-functionally with Sales, Business Development, and Partnership teams to align growth initiatives and distribution strategies.
• Provide recommendations related to pricing, packaging, advertising, and distribution strategies to support business growth objectives.
• Collaborate with analytics teams to identify high-value customer segments and determine effective targeting strategies.
• Partner on strategies focused on customer upgrades, engagement, and retention to improve lifetime customer value and revenue performance.
• Conduct deep analysis of funnel performance to identify friction points and opportunities for performance improvement.

Requirements

• Bachelor’s degree required; MBA preferred
• 10+ years of experience owning or supporting a business line, product, or brand with responsibility for revenue or volume growth
• Experience working cross-functionally across sales, marketing, product, and channel teams to drive business performance
• Demonstrated experience improving sales volume, conversion, or channel performance through strategy and execution
• Experience managing or influencing P&L or commercial performance metrics

Preferred

• Experience in consumer, retail, subscription, or technology-enabled businesses preferred