Responsibilities

• Own the performance, strategy, and economics across emerging paid channels including Paid Social and Display.
• Drive measurable growth in revenue, customer acquisition, and marketing efficiency.
• Evaluate channel performance through the lens of unit economics, funnel conversion and long-term customer value while hitting the KPIs for our strategic partners.
• Define the strategic roadmap for emerging growth channels, including investment allocation, experimentation priorities, and scaling plans.
• Partner with analytics and finance teams to develop forecasting models and performance dashboards that guide investment decisions.
• Translate channel-level data into actionable insights that inform strategy and drive business outcomes.
• Identify opportunities to unlock incremental growth, improve margins, and remove operational bottlenecks.
• Establish a rigorous experimentation framework across creative, targeting, bidding strategies, and landing pages.
• Build and iterate on high-performing ad creative and messaging that resonates with key customer audiences.
• Continuously test new audience segments, formats, and acquisition strategies to identify scalable performance drivers.
• Conduct regular market and competitive research to surface insights that sharpen creative strategy across ads and landing pages.
• Design scalable processes, tooling, and operational frameworks to support channel growth.
• Leverage AI tools and emerging technologies to increase creative output, experimentation velocity, and operational efficiency.

Requirements

• Bachelor’s degree with a strong record of academic and professional achievement.
• 5+ years of experience in performance marketing, growth strategy, consulting, business operations, or a high-growth operating role.
• Proven experience owning marketing performance tied directly to P&L outcomes.
• Creative thinker and ideator with a track record developing marketing strategy and messaging that effectively reaches the right target audience.
• Exceptional structured problem-solving and analytical skills with experience evaluating funnel performance, CAC, and marketing ROI.
• Strong business judgment and the ability to connect channel-level insights to strategic and financial impact.
• Demonstrated track record of building and scaling growth initiatives or marketing programs.
• Comfortable operating in ambiguity and driving clarity in fast-moving environments.
• Clear, direct communicator with the ability to influence senior stakeholders and cross-functional partners.
• AI-native mindset, actively leveraging emerging tools to increase speed, insight, and output.
• Competitive, high-ownership mentality with a strong bias toward action.

Preferred

• Experience in digital marketplaces, lead generation, or multi-sided platforms is helpful but not required.
• Understanding of paid media channels such as Meta, Display, or emerging acquisition platform, preferred but not required.

Benefits

• health, medical, and vision insurance
• a 401(k) match
• short-term disability coverage
• cell phone reimbursement
• flexible time off
• a bi-annual $500 Relax & Recharge bonus
• a learning and development stipend
• Charity Match program to give back to causes you care about