Responsibilities

• Develop and execute university-wide graduate digital marketing strategy across Lehigh's full graduate program portfolio
• Lead SEO and AEO initiatives to strengthen organic visibility and answer-engine presence for graduate programs
• Plan, manage, and optimize paid media campaigns across search, display, and social channels
• Oversee CRM-connected acquisition workflows, ensuring prospective student journeys are personalized, timely, and conversion-focused
• Coordinate with individual colleges to align program-level messaging with institution-wide enrollment priorities
• Partner with University Communications to maintain brand consistency across all graduate marketing touchpoints
• Collaborate with Enrollment Systems to ensure data integrity, tracking accuracy, and technology enablement across campaigns
• Manage relationships with external marketing and media agency partners, holding them accountable to agreed deliverables and outcomes
• Build and maintain a performance reporting framework, translating campaign data into clear insights for senior enrollment leadership
• Report directly to the Executive Director of Graduate Enrollment Strategy, contributing to institution-level enrollment growth planning

Requirements

• Bachelor's Degree in Marketing, Communications, Business, Higher Education Administration, or a related field
• Master's Degree preferred
• At least 5 years of progressively responsible experience in digital marketing, enrollment marketing, higher education marketing, or a related field
• Experience with SEO, digital advertising, content marketing, marketing analytics, CRM platforms such as Slate, Google Analytics, Google Search Console, SEMrush or similar tools preferred
• Proven ability to coordinate across academic and administrative units without losing momentum
• Strong analytical orientation, with experience turning performance data into enrollment strategy
• A track record of managing external agency relationships and holding partners to outcomes
• Experience operating in a multi-college or portfolio environment requiring both diplomacy and decisiveness

Preferred

• Master's Degree preferred

Benefits

• strong retirement contributions
• generous tuition benefits for employees and dependents
• substantial paid leave
• meaningful investment in professional development