Director of Google & YouTube Strategy

USA (Remote)

$150K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Google Ads and YouTube coaching engine: diagnose live accounts, deliver concrete optimization roadmaps, and tie client business strategy to paid media outcomes.

  • Own coaching across Search, Shopping, PMAX, YouTube, and Display with clear client impact.
  • Diagnose underperforming accounts live and convert findings into action plans and updated playbooks.
  • Guide clients on business moves through the lens of Google advertising and leverage AI tools to speed up outcomes.

Job Description

Responsibilities

  • Lead all Google Ads and YouTube coaching calls, training sessions, and client events
  • Diagnose underperforming accounts live and deliver clear optimization roadmaps
  • Coach clients on business strategy through the lens of Google advertising
  • Own and maintain the Google & YouTube coaching playbook (Search, Shopping, PMAX, YouTube, Display)
  • Develop creative expansion and conversion strategies for clients
  • Delegate to and manage AI tools to improve speed, efficiency, and output

Requirements

  • 7–10+ years of hands-on Google Ads experience across Search, Shopping, PMAX, YouTube, and Display
  • A track record managing $250K+ in monthly ad spend across multiple verticals
  • Experience coaching, teaching, or consulting business owners (not just managing accounts)
  • Current Google Ads certification with demonstrated strategic depth
  • Comfort on camera and in front of groups, since coaching calls are live and recorded

Preferred

Benefits

  • 401(k) + Match
  • Home Office & Wardrobe Stipends
  • Annual Team Incentive Trip
  • Paid Parental Leave
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Paid Ads Academy

Paid Ads Academy helps business owners win with paid ads®.We don’t run your ads for you.We don’t send you to an agency.We teach you how to understand ads.How to run them.And how to grow them.We help entrepreneurs, small business owners, and personal brands Become FindableTM using simple, smart ads on platforms like Google, YouTube, Meta, TikTok, LinkedIn, Spotify and Pinterest.Paid Ads Academy is led by Ashley Brock, a paid ads expert with over 10 years of experience and $200M+ in ad spend managed. We’ve worked across many industries and know what wastes money—and what actually works.Our programs train you (or your team) step-by-step to: • Set up ads the right way • Know which numbers matter • Fix what’s not working • Scale what isWhether you’re running your first ad or ready to grow bigger, we’ll help you build an ads system that brings in the right people—and turns them into clients.If you want to be found, trusted, and chosen, we’ll teach you how to Become FindableTM and Win With Paid Ads®.

Founded in 2022
Atlanta, Georgia, USA
13 employees (1 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
12.5K
Traffic Source Mix
Search
18.6%
Direct
66%
Referral
3.4%
Social
8.9%
Paid
3.2%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (8% of company)
Marketing Roles Posted (Last 30 Days)
1