Director, Go-To-Market Strategy and Member Growth

Responsibilities

• Lead the Chamber's member strategy function, serving as the primary voice-of-member and voice-of-market resource for senior leadership.
• Design and execute member discovery, voice-of-customer, and market research initiatives to understand the needs, challenges, decision-making criteria, and purchasing behaviors of current and prospective members.
• Develop and maintain B2B member segmentation frameworks based on company size, industry, growth stage, strategic priorities, engagement patterns, and revenue potential.
• Identify and prioritize target member segments, buyer personas, and growth opportunities to inform acquisition, retention, and expansion strategies.
• Conduct market sizing, opportunity assessment, and competitive analysis to evaluate existing and emerging membership products, services, and programs.
• Assess member value propositions and identify opportunities to improve relevance, differentiation, engagement, retention, and member lifetime value.
• Partner with business leaders to evaluate membership pricing models, packaging strategies, and commercial offerings, ensuring alignment with member needs and market demand.
• Develop recommendations related to membership tiers, benefits structure, pricing strategy, and product positioning to maximize growth and member satisfaction.
• Analyze member and market data to identify trends, unmet needs, whitespace opportunities, and emerging demand signals.
• Evaluate partnership, sponsorship, and commercialization opportunities that support organizational growth and expand member value.

Requirements

• 10+ years of experience in B2B strategy, growth strategy, customer insights, membership strategy, consulting, commercialization, product marketing, or market intelligence.

Benefits

• Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.