Director, Go-To-Market (GTM) Strategy - Americas

Pennsylvania, USA (On-site)

$192K/yr – $327K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own the Americas GTM blueprint by translating strategy into an executable regional portfolio, coordinating cross-functional planning, and driving governance and performance reviews that unlock revenue growth.

  • GTM Portfolio & Execution: convert priorities into owners, milestones, and success metrics for regional growth.
  • Cross-Functional Governance: align with Finance, Marketing, Solution Areas, and Strategy to synchronize plays and initiatives across the region.
  • Performance & Change Management: establish KPIs, dashboards, and change efforts to improve GTM effectiveness throughout the year.

Job Description

Responsibilities

  • GTM Strategy and Portfolio
  • Define and refine the Americas GTM strategy across segments, industries, solution areas, and routes-to-market.
  • Translate strategic priorities into an annual and in-year GTM portfolio with clear objectives, owners, milestones, and success metrics.
  • Ensure regional GTM priorities align with SAP’s broader direction, including partner-led motions and segmentation choices where relevant.
  • Analyze and design growth initiatives for individual stakeholders as well as broader regional businesses
  • Planning, Design, and Operating Model
  • Provide data & statistical analysis across business priorities to frame initiatives & investment strategy
  • Lead the annual and intra-year GTM planning cycle for the Americas, including prioritization, investment framing, and execution design.
  • Design and evolve the operating model and management cadences that connect strategy to execution, including business reviews, pipeline reviews, and initiative governance.
  • Partner with Finance, Revenue Operations, Transformation and business stakeholders to connect GTM priorities to growth goals, productivity assumptions, and resource allocation.
  • Cross-Functional Partnership
  • Serve as a strategic partner to senior stakeholders across CVG, Marketing, Solution Areas, Finance, and Strategy & Operations.
  • Collaborate with global stakeholders in Strategy & Operations to influence global priorities on behalf of the Region and also execute global programs within the Region.
  • Facilitate alignment on GTM plays, demand motions, coverage approaches, and execution priorities across the Americas region.
  • Drive structured decision-making across competing priorities while maintaining focus on revenue growth, productivity, and customer impact.
  • Execution and Performance Management
  • Support the launch and execution of major GTM initiatives, ensuring plans are actionable, measurable, and embedded in field rhythms.
  • Establish KPIs, dashboards, and review mechanisms to monitor performance, identify gaps, and recommend course corrections.
  • Use data, market feedback, and stakeholder input to continuously improve GTM effectiveness throughout the year.
  • Transformation and ChangeResponse? - Drive change management, stakeholder communication, and cross-functional adoption for key GTM transformations.

Traffic Signals

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Traffic Source Mix
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40.4%
Direct
43.9%
Referral
13.1%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~263

Marketing Team

Median Career Experience
27 years
Median Tenure
26 years

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