Director, Global Marketing Implementation & Integration

Baltimore, MD (Hybrid)

$132K/yr – $276K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own governance and execution of lead management across Marketing and Sales to drive commercial outcomes, with clear governance, reporting, and operational discipline between Global Marketing and GSM.

  • Advocate for Global Marketing priorities and ensure timely execution across distribution
  • Strengthen marketing and sales alignment on campaigns, targeting, and client experience
  • Translate strategy into operational plans, workflows, and data-driven insights

Job Description

Responsibilities

  • Marketing Strategy Partnership: Thought partner in contributing to marketing strategy formation.
  • Serve as the primary relationship manager between Global Marketing and GSM.
  • Lead the business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach that aligns business priorities, operating processes, and capability evolution to drive commercial outcomes with next best action.
  • Enable execution of Global Marketing strategy by translating priorities into clear operational plans, workflows, reporting, and coordinated delivery across GSM.
  • Advocate for Global Marketing priorities and ensure timely, transparent execution aligned to business and commercial outcomes.
  • Ensure strong engagement and alignment with GMLT on all marketing-related initiatives and execution operating priorities.
  • Strengthen alignment between marketing and sales to ensure campaigns, targeting, and engagement strategies support commercial objectives and client experience.
  • Identify operational gaps, risks, and inefficiencies and drive continuous improvement.
  • Establish and reinforce governance practices that improve visibility, decision-making, prioritization, and execution across distribution.
  • Marketing Operations & Execution: Drive the operational adoption of the enterprise Lead Management strategy by aligning campaign execution, seller workflows, analytics, and insights across Distribution to create a consistent and scalable lead management capability.
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T. Rowe Price

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Founded in 1937
Baltimore, Maryland, USA
8.6K employees (566 in marketing)