Responsibilities

• Develop and execute a scalable global influencer strategy that accelerates growth in new international markets.
• Lead collaboration with international PR agencies to expand reach, secure placements, and manage market-specific challenges.
• Identify and onboard high-potential brand ambassadors for paid partnerships across regions, ensuring alignment with brand values and launch priorities.
• Plan, coordinate, and execute global events, launch parties, and creator activations that amplify product stories across markets.
• Scale and optimize the organic seeding program in each market to generate earned media value (EMV) and high-quality UGC.
• Ensure timely and accurate product information, assets, and launches to creators and press.
• Work with the Operations team to manage shipment fulfillment, tracking, and monthly shipment dashboards.
• Monitor inventory, lead times, and regional differences to ensure timely delivery for campaigns and events.
• Manage press coverage and key PR moments; cultivate relationships with editors, journalists, and media partners across regions.
• Provide comprehensive monthly recaps and performance reports for leadership, with insights and recommended optimizations.

Requirements

• 6+ years in influencer marketing, brand partnerships, or global communications with leadership responsibilities
• Proven track record driving influencer programs in multiple international markets, preferably within beauty, skincare, or cosmetics
• Demonstrated impact on EMV, ROI, brand awareness, and revenue through global activations
• Strong ability to translate business goals into actionable global influencer strategies and roadmaps
• Experience leading cross-functional teams and managing senior stakeholder expectations
• Excellent negotiation, contract management, and collaboration skills
• Proficiency with influencer marketing platforms, analytics, attribution models, and media value measurement
• Proven experience leading both influencer marketing and public relations programs within the beauty, skincare, or cosmetics industry
• Strong understanding of media relations, earned media strategy, press event execution, and PR measurement
• Established relationships with beauty, lifestyle, and consumer media outlets, editors, and industry tastemakers

Benefits

• Health and Wellness Benefits
• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)
• Work-Life Balance
• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• Twelve paid holidays
• Paid parental leave