Responsibilities

• Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
• Optimize performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
• Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
• Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
• Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel

Requirements

• 10+ years’ experience in Growth, with at least 3 years managing a team
• Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
• Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
• Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
• Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points
• Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards
• Communication: Structured, persuasive communicator comfortable influencing senior stakeholders
• Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
• Bachelor's degree in a relevant field

Preferred

• Experience in fintech, product-led growth, or B2B SaaS
• Experience in fast-paced environments, preferably within a startup or scale-up
• Advanced degree (MBA or Master’s) is a plus
• Experience with SQL or close collaboration with data teams preferred
• Hands-on experience in Lifecycle/CRM marketing