Own the global search strategy, AI marketing roadmap, and analytics framework across our digital footprint with regional enablement and governance.

• Global Search Strategy: Own the global search strategy for our primary website(s), including Organic search (SEO), Emerging AI driven search experiences and discovery, Content optimization, product visibility, and brand/reputation management
• Partner with an external search agency: Define scope of work, KPIs, and deliverables
• Ensure consistent quality, innovation, and performance
• Establish and socialize search best practices for regional and local marketing teams
• Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization
• Monitor performance, trends, and algorithm changes, adjusting strategy accordingly
• AI Strategy & Enablement for Marketing: Lead the global marketing AI roadmap, including oversight and enablement of tools such as Microsoft Copilot and other approved AI solutions
• Identification, evaluation, and recommendation of new AI tools and pilots
• Establish AI governance and usage frameworks in partnership with Legal, IT, and Compliance
• Develop and manage a test and learn AI experimentation roadmap

• Analytics, Measurement & Reporting: Design and own a global digital marketing measurement framework, including daily, weekly, monthly, quarterly, semi annual, and annual reporting
• Clear visibility into performance across Websites, Social media, Mobile apps, Email and CRM, Other digital touchpoints
• Ensure reporting provides actionable insights, both at an executive level and deep tactical level
• Define and promote analytics best practices across marketing—and, where relevant, the broader commercial organization
• Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency
• Act as a strategic partner to marketing leaders to improve decision making through data
• Marketing Technology (MarTech) Leadership: Own the global MarTech ecosystem, including platforms such as: Adobe, Salesforce, Other core marketing and experience tools
• Maintain a clear view of current contracts, costs, and entitlements; Actual usage vs paid capabilities; Gaps in functionality or adoption? (interpreted as) identify optimization opportunities, consolidation possibilities, and future technology needs; Recommend pilots and investments aligned to strategic priorities; Oversee vendor relationships and performance, in partnership with Procurement and IT? Noting line items consolidated.