Responsibilities

• Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue
• Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership
• Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs
• Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks
• Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows
• Treat AI as an operational multiplier, not a checkbox, with demonstrable experimentation across tools and workflows
• Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales
• Leverage ABM and intent tools (Pocus, or equivalent) to prioritize accounts and time outreach for maximum conversion
• Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays
• Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations

Requirements

• 10+ years in B2B SaaS demand generation or integrated marketing, with a clear and provable track record of driving pipeline, not just launching campaigns
• Experience running demand gen in an enterprise motion (complex sales cycles, multi-stakeholder buying committees, mid-to-large ACV)
• Hands-on paid media management across LinkedIn, Google, and programmatic channels, including budget ownership, ROI tracking, and experimentation
• Strong analytical chops: you build your own dashboards, define your own metrics, and make decisions based on evidence. Comfortable with attribution models, funnel reporting, and BI tools
• Proficiency with GA4; working knowledge of ABM/intent platforms (Pocus, Clay, UserGems)
• Active, practical experimentation with generative AI tools, applied to campaign operations, content, outbound personalization, or workflow automation
• Ability to operate with high autonomy: you take a revenue target and reverse-engineer a program, without waiting for a playbook to be handed to you
• Excellent written instincts: you can write a sharp ad, brief a creative team, and craft a sequence that converts
• Preferred (not required):

Preferred

• Background in DevOps, platform engineering, developer tools, or adjacent enterprise software categories
• Experience with or exposure to SQL and self-serve BI tools (Looker, Tableau)
• Familiarity with the partner/channel ecosystem in enterprise software
• Prior experience in a hypergrowth or transformation-stage company

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• HSA/FSA
• Remote Work Environment
• Flexible Time Off
• Paid Company Holidays
• Parental Leave