Responsibilities

• Own the global strategy for third-party and proprietary events, defining the vision, standards, and playbooks for scalable, high-impact event execution across regions.
• Lead, mentor, and develop a high-performing team of event strategists responsible for planning and delivering 30+ annual proprietary and third-party events worldwide.
• Partner cross-functionally with Product Marketing, Growth Marketing, Content, Design, Sales, Marketing Operations, and Executive Leadership to align event programs with go-to-market strategy, product launches, and revenue objectives.
• Oversee flagship industry conferences, partner summits, and sponsorship activations—elevating brand presence, thought leadership, and customer engagement at key moments in the buyer journey.
• Manage end-to-end execution of Tier 1 global sponsorship programs, including budget ownership, agency and vendor selection, contract negotiation, production, and on-site delivery.
• Direct high-visibility global activations such as AWS re:Invent and other major industry events, delivering multi-million-dollar influenced pipeline and measurable ROI.
• Collaborate with regional and field marketing teams to localize global event strategies while maintaining brand consistency and operational excellence across markets.
• Establish and evolve performance measurement frameworks leveraging CRM and analytics platforms to track pipeline influence, attendee engagement, and program effectiveness.
• Drive operational rigor by building scalable processes, toolkits, and workflows that improve collaboration, increase efficiency, and support global program growth.
• Identify new event formats, partnerships, and experiential opportunities to continuously innovate and elevate the company’s event marketing approach in a fast-paced, high-growth SaaS environment.

Requirements

• Bachelor’s degree in business or related field.
• 12+ years of marketing experience at a B2B company, preferably in enterprise software.
• Proven experience and success with building, scaling and maturing demand-based event marketing capabilities.
• Experience and successful execution in driving demand generation via strategic tier 1 3rd party and priority events.
• Exceptional communication skills, with experience presenting to and influencing C-level executives.
• Experience supporting/integrating and collaborating programs globally.
• Experience working and influencing cross functionally with key groups such as product marketing, field marketing, customer marketing, digital marketing, communications, sales, and customer excellence.
• Advanced analytical and data-driven decision-making skills, including performance reporting and forecasting.
• Experience managing dynamic teams.

Benefits

• Medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)