Responsibilities

• Lead the brand’s global social media strategy, defining content pillars, tone of voice, and platform-specific storytelling
• Owns and leads multilingual global channels (Instagram, YouTube) through a mix of centralized content planning, localized adaptation, and strategic resourcing
• Drive innovation in digital storytelling through creator collaborations, social commerce, and emerging platforms (e.g. Roblox, gaming)
• Lead global governance and compliance with global positioning and visual identity
• Partner with regional and local teams to deliver best-in-class community engagement and cultural relevance
• Create and distribute localized templates, translation-ready copy, and adaptation guidelines in partnership with global creative
• Act as a steward of the brand, providing governance on localized social strategy and campaigns
• Define and lead global PR and influencer strategies that drive awareness, advocacy, and credibility across key markets
• Act as a thought partner with marketing, brand and creative teams to shape campaign narratives and key message frameworks
• Oversee reputation management and global press moments (brand milestones, partnerships, ambassadors)

Requirements

• 10+ years’ experience in Marketing, PR, or Social with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry building relationships and connecting with people
• Demonstrate influencer marketing experience and relationships with agency or talent
• Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
• Critical thinking & problem-solving; able to define a vision and set up the right structures and processes about industry changes
• Highly collaborative and team-oriented persona with demonstratable relationship management skills – able to inspire and champion influencer marketing programs internally
• Proactive with a start-up mind-set and able to excel in a fast-paced environment
• Analytical approach and a strong eye for business – comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiation and global governance strategies

Benefits

• annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.