Responsibilities

• This role leads global brand strategy for upstream marketing and global product launches, partnering with product management, innovation teams, and executive stakeholders to define product positioning, value propositions, naming strategies, and launch plans that drive long-term growth and market differentiation.
• Responsible for integrating brand strategy throughout the innovation lifecycle, this leader ensures successful global product launches by aligning commercialization strategies, launch readiness, and cross-functional execution with business objectives and customer needs.
• Lead global brand strategy across the portfolio, defining upstream marketing and product launch strategies that drive growth, differentiation, market leadership, and alignment to business objectives.
• Partner with executive leadership, upstream marketing, and product management teams to shape portfolio strategy, commercialization priorities, and innovation opportunities across current and future offerings.
• Develop and steward the global portfolio brand architecture, product naming strategy, and brand governance framework, ensuring consistency, scalability, differentiation, and long-term brand equity.
• Lead strategic brand development for new products, platforms, and indications, including positioning, product naming, value proposition development, messaging frameworks, and launch strategy.
• Serve as the primary strategic brand partner throughout the innovation lifecycle, integrating brand strategy from concept development and market assessment through launch readiness and commercialization.
• Leverage customer, market, and competitive insights to identify growth opportunities, inform portfolio strategy, strengthen product differentiation, and guide commercialization decisions.
• Establish global launch frameworks, governance, and best practices to drive consistent, successful product launches across regions and markets.
• Provide strategic direction to downstream and regional marketing teams, ensuring global positioning and launch strategies are effectively translated into local commercialization and customer engagement plans.

Requirements

• Bachelor's Degree in in related field with experience in marketing and skill levels exceeding the requirements of the previous level or equivalent work experience based on Edwards's criteria Required
• Demonstrated track record in people management or equivalent work experience based on Edward's criteria Required
• Experience working in a regulated industry or equivalent work experience based on Edward's criteria Preferred

Preferred

• • Proven successful project management leadership skills
• • Proven expertise in Microsoft Office Suite and related tools and systems
• • Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
• • Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• • Demonstrated performance track record within relevant industry/function
• • Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems
• • Expert understanding of market and competitive dynamics
• • Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management.
• • Demonstrated ability to manage one or more teams and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
• • Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business