Responsibilities

• Set the strategy (and make it real) for how partner/alliance marketing drives demand to, with, and through our ecosystem.
• Define the global vision and direction for partner marketing.
• Lead the development and execution of global partner GTM plans, and either execute via direct team or enable regional Marketing teams to activate them effectively.
• Build scalable, repeatable programmes that can be localised while staying consistent in message and quality.
• Lead the shift from UC partner marketing to AI ecosystem growth.
• Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google) that drive awareness, enablement and demand.
• Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital) with a consistent “one voice.”
• Work with the global brand/content team to create messaging that’s fresh, simple, differentiated, and built to inspire partner sellers and customers.
• Own partner marketing investment strategy, including MDF governance, planning, execution and ROI measurement.
• Proactively seek and secure investments from Alliances and other Partners.