Responsibilities

• Oversee and lead the external communications strategy for Roku's advertising business, with a focus on advertising revenue growth, innovation, programmatic partnerships, measurement and performance solutions, platform partnerships, data and technology advancements, and emerging monetization opportunities
• Partner closely with senior leaders across Roku's media, advertising, product, technology, sales, and corporate communications organizations to ensure communications strategies align with business priorities and long-term company objectives
• Serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape and drive narratives that reinforce Roku's industry leadership
• Develop a deep understanding of Roku's advertising products, roadmap, and go-to-market strategy to effectively communicate new offerings, product innovations, and future growth opportunities to external stakeholders
• Lead long-term communications strategy informed by a deep understanding of business dynamics, pricing and monetization strategies, advertiser needs, and emerging revenue opportunities
• Partner with stakeholders across Advertising, Product, Revenue, Sales, Corporate Communications, Investor Relations, Marketing, Research & Analytics, and Business Development to evolve business narratives and support strategic communications initiatives
• Complement the work of marketing and events teams by focusing on external reputation, business storytelling, executive visibility, and earned media engagement
• Maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising reporters from outlets including Axios, Bloomberg, Reuters, CNBC, The Wall Street Journal, The New York Times, Barron's, Puck, The Information, Variety, The Hollywood Reporter, Deadline, Adweek, Ad Age, Digiday, and others
• Serve as a key communications partner for major industry moments and tentpole events, including earnings-related business storytelling opportunities, CES, Cannes Lions, Upfront/NewFront presentations, major product launches, and partnership announcements

Requirements

• 20+ years of communications or public relations experience, with significant expertise in advertising, ad tech, business, corporate, and revenue-related communications
• 8+ years in senior leadership roles partnering directly with C-suite executives and business leaders
• Deep relationships with business, financial, technology, media, and advertising reporters
• Demonstrated ability to connect business strategy, product innovation, and market opportunity into compelling external narratives
• Excellent writing, storytelling, and project management skills
• Strong executive presence and ability to influence across a complex, matrixed organization
• Well-organized, detail-oriented, and adaptable in fast-paced environments
• Experience working at publicly traded companies
• Passion for television, streaming, media, advertising, and entertainment
• Ability to manage multiple priorities and thrive in a highly collaborative environment

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.