Director of Franchise Digital Strategy & AI Innovation

Responsibilities

• Precision Marketing Strategy: Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.
• Content Strategy Across Segments: Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas.
• AI & ML Innovation: Champion the integration of AI/ML technologies — including recommendation engines, NLP-driven content optimization, and predictive analytics — to enhance marketing effectiveness and personalization at scale.
• Performance & Analytics: Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership.
• Cross-Functional Partnership: Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field
• 10+ years of Progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles
• 5+ years of experience in AI/ML implementation within marketing or content contexts
• 5+ years in healthcare, pharmaceutical, or life sciences industry
• Proven track record delivering measurable business results through segmentation and content strategy
• **MBA or advanced degree preferred**
• AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms
• Customer segmentation tools and audience analytics platforms
• Content management systems and digital asset management
• Marketing automation and CRM platforms (e.g., Veeva, Salesforce)

Preferred

• MBA or advanced degree in a relevant field
• Experience with pharmaceutical product launches and lifecycle management
• Background in management consulting or digital transformation with a growth focus
• Certification in project management (PMP) or agile methodologies

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
• Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.