Director, Food Service Marketing at Smithfield Foods | Smithfield, VA

Smithfield Foods

Director, Food Service Marketing

Smithfield, VA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Lead the Smithfield Culinary food service marketing strategy and brand portfolio to drive growth.

Own marketing strategy, brand positioning, and portfolio vision for the food service channel.
Must-have: 10+ years of relevant marketing experience with leadership experience.
Standout: Ready to travel 25–40% for customer meetings and industry events.

Job Description

Responsibilities

Lead Food Service Marketing Strategy: Develop and execute the long-term marketing strategy, brand positioning, and portfolio vision for the food service channel.
Drive Brand & Portfolio Management: Oversee brand architecture, messaging, SKU optimization, product lifecycle management, and collaboration with Innovation/R&D on new product launches.
Leverage Insights for Growth: Translate customer, operator, and market insights into actionable strategies, sales tools, and business recommendations that enhance competitiveness and drive revenue.
Execute Marketing Communications: Lead integrated campaigns, sales enablement materials, trade marketing, digital assets, and trade show strategies to elevate Smithfield Culinary's food service presence.
Partner Cross-Functionally: Collaborate with Sales, Supply Chain, Finance, Operations, and Executive Leadership to align marketing initiatives with business goals and ensure seamless execution.
Manage Performance & Budget: Establish KPIs, measure effectiveness of marketing initiatives, forecast budgets, manage spend, and present results to leadership.
Engage Industry & Agencies: Represent Smithfield Culinary at industry events and lead agency and vendor partnerships to support marketing execution and innovation.
Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

Requirements

Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing, Business, Communications, or related field and 10+ years of relevant marketing experience, or equivalent combination of education and experience required.
Leadership : 5+ years of demonstrated experience in team management/development required.
Strategic Thinking: Proven ability to build long-term strategies, segment approaches, and portfolio roadmaps that drive growth and market differentiation.
Brand & Product Leadership: Demonstrated experience leading brand strategy, product development collaborations, portfolio management, and go-to-market planning.
Insights & Analytics: Strong proficiency using market research, category insights, and data analytics to inform business decisions and marketing recommendations.
Communication & Collaboration: Exceptional written, verbal, and presentation skills with the ability to influence executive leaders and cross-functional teams.
Execution & Project Leadership: Proven ability to lead complex projects, manage budgets, and ensure flawless execution with multiple stakeholders.
Travel: Ability to travel up to 25–40% for customer meetings, industry events, and internal collaboration.

Preferred

MBA in Marketing or related field, preferred.
Strong background in food service marketing, B2B marketing, CPG, or protein industry experience strongly preferred.
Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
Ability to prioritize projects and produce high quality and quantity output that adds value to the company.

Smithfield Foods

Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.

Founded in 1936

Smithfield, Virginia, USA

10K employees (500 in marketing)

smithfieldfoods.com