VP, Marketing (Armis from ServiceNow)
ServiceNow
New York City, NY (Remote)
$261K/yr - $300K/yrIn-houseFull-timeSenior level15+ years exp.
4 hrs ago
Director, Food Service Marketing
Smithfield, VA (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead the Smithfield Culinary food service marketing strategy and brand portfolio to drive growth.
- Own marketing strategy, brand positioning, and portfolio vision for the food service channel.
- Must-have: 10+ years of relevant marketing experience with leadership experience.
- Standout: Ready to travel 25–40% for customer meetings and industry events.
Job Description
Responsibilities
- Lead Food Service Marketing Strategy: Develop and execute the long-term marketing strategy, brand positioning, and portfolio vision for the food service channel.
- Drive Brand & Portfolio Management: Oversee brand architecture, messaging, SKU optimization, product lifecycle management, and collaboration with Innovation/R&D on new product launches.
- Leverage Insights for Growth: Translate customer, operator, and market insights into actionable strategies, sales tools, and business recommendations that enhance competitiveness and drive revenue.
- Execute Marketing Communications: Lead integrated campaigns, sales enablement materials, trade marketing, digital assets, and trade show strategies to elevate Smithfield Culinary's food service presence.
- Partner Cross-Functionally: Collaborate with Sales, Supply Chain, Finance, Operations, and Executive Leadership to align marketing initiatives with business goals and ensure seamless execution.
- Manage Performance & Budget: Establish KPIs, measure effectiveness of marketing initiatives, forecast budgets, manage spend, and present results to leadership.
- Engage Industry & Agencies: Represent Smithfield Culinary at industry events and lead agency and vendor partnerships to support marketing execution and innovation.
- Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.
Requirements
- Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing, Business, Communications, or related field and 10+ years of relevant marketing experience, or equivalent combination of education and experience required.
- Leadership : 5+ years of demonstrated experience in team management/development required.
- Strategic Thinking: Proven ability to build long-term strategies, segment approaches, and portfolio roadmaps that drive growth and market differentiation.
- Brand & Product Leadership: Demonstrated experience leading brand strategy, product development collaborations, portfolio management, and go-to-market planning.
- Insights & Analytics: Strong proficiency using market research, category insights, and data analytics to inform business decisions and marketing recommendations.
- Communication & Collaboration: Exceptional written, verbal, and presentation skills with the ability to influence executive leaders and cross-functional teams.
- Execution & Project Leadership: Proven ability to lead complex projects, manage budgets, and ensure flawless execution with multiple stakeholders.
- Travel: Ability to travel up to 25–40% for customer meetings, industry events, and internal collaboration.
Preferred
- MBA in Marketing or related field, preferred.
- Strong background in food service marketing, B2B marketing, CPG, or protein industry experience strongly preferred.
- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
- Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
Smithfield Foods
Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.
