Responsibilities

• Build a deep understanding of the financial services segments and their research needs and use cases to develop and implement comprehensive marketing strategies that align with revenue and pipeline goals
• Create and execute multi-channel demand generation and user lifecycle management programs to help drive share
• Own and optimize the full marketing funnel through to SQL conversion, working closely with Commercial Operations and Campaign Management to align on lead quality, handoff, and attribution
• Pilot and help scale account-based marketing programs targeting high-priority accounts in the hedge fund, private equity, and asset management segments
• Partner with Product Marketing to lead go-to-market planning for new product and feature launches for the Financial Services segment
• Own segment-specific content plan to demonstrate segment expertise and authority, including case studies, reports and webinar; collaborate with Brand team on marketing of ‘tentpole’ thought leadership pieces and Expert Marketing on opportunities to leverage relevant experts
• Own data-driven decision making; providing analysis and recommendations based on regular reporting against marketing KPIs (e.g., Lead to SQL conversion, user activation) and leveraging marketing performane data to diagnose opportunities for improvement to feed an ongoing campaign optimization plan
• Manage and develop a small team of marketers (initially 1–2 direct reports), with plans to grow

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• 8+ years of progressive experience in marketing to financial services; proven track record of developing and executing successful funnel and lifecycle marketing strategies
• Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
• Strong analytical and research skills; ability to translate insights into actionable marketing strategies
• Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes
• Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics
• Experience managing multiple campaigns and initiatives across markets simultaneously, ensuring flawless execution
• Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment

Benefits

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits available based on final job location