Responsibilities

• Responsible for driving regional sales growth and leading strategic plans for the brand to increase awareness and trial levels.
• Partners with the regional Director of Operations, Revenue Growth Management Team, Director of Brand, and various other departments across the company to drive sales and ROI.
• Drives the excitement and development of community engagement through building local partnerships and grass root marketing around each restaurant.
• Engages directly with customers to gain feedback and insights by frequently visiting restaurants and potential prospects.
• Develops deep knowledge of market trends, competitor activities and customer feedback to refine plans as needed.
• Collaborates with the Director of Media & Sponsorships to develop and execute plans that build awareness, drive traffic, and address individual market dynamics.
• Collaborates with Director of Brand, Commercial Marketing and Revenue Growth Management to implement campaigns and programs & leverage customer insights to develop effective marketing plans.
• Prepares and shares weekly, monthly, and quarterly plans, reporting and analysis on sales, traffic, and other relevant data and metrics.
• Identifies and evaluates sponsorship opportunities, including managing budgets and execution.
• Ensures alignment to ROI methodologies and consistent execution and follow up to monitor effectiveness.