Responsibilities

• Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners
• Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return
• Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through
• Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team
• Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting
• Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting
• Travel domestically and internationally as required — our event calendar is active and field presence matters