Responsibilities

• Utilizes a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Ensures adherence to Beazer brand standards, legal disclaimers, and all Marketing policies
• Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Monitors and manages Division Marketing budgets in conjunction with MMs, with direct accountability for CPL targets and marketing spend justification
• Partners closely with Division Sales leadership and NHCs to drive sales enablement — including Realtor/broker engagement strategies, community-level tools, and traffic conversion initiatives
• Ensures Marketing Managers are effectively overseeing New Home Information Managers (NHIMs), who play a critical role in sales enablement through appointment setting and delivering a high-quality customer experience; monitors NHIM performance as a key indicator of how marketing spend is converting at the community level
• Maintains consistent field presence through regular Division and community visits to assess needs, support MMs, and ensure marketing execution is aligned with sales priorities

Requirements

• Minimum of a Bachelor’s degree in Marketing or a related field is desired; appropriate experience will be considered
• 7–10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Ability to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Ability to work both independently and collaboratively
• Travel to the Divisions and communities will be required

Benefits

• At Beazer, we build homes. We also build careers. Driven by a purpose to create durable and growing value, the team behind each home across the country is diverse, ambitious, and dedicated. Together, we shape an environment that encourages learning and community engagement, provides opportunities for advancement, and aligns compensation with performance.We are committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.