Director, Fashion & Retail

New York, USA (Hybrid)

$110K/yr – $150K/yrDirector/Executive7+ years expInternship

Posted 4 months ago

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Job Summary

Drive strategic PR leadership for fashion/retail clients, owning account performance, strategy, and client relationships as a Director.

  • Own and steer high-impact client programs with data-driven decision-making.
  • Must-have: 7+ years PR/communications experience in fashion/retail.
  • Standout: Leads multiple accounts and secures high-visibility media coverage.

Job Description

Responsibilities

  • Management: As Director, you must have a clear sense of how each account is performing at any given moment, and step in as needed to support, brainstorm, and bolster impact.
  • Strategy: Provide strategic guidance to clients and team members on an ongoing basis - your input is expected to be founded in data, research, and a keen understanding of the cultural moment.
  • Prioritize: Set account priorities and communicate them accurately and efficiently to team members as well as ensure that accounts are set up for success for what's happening now as well as in the future.
  • Analyze: Work to define and analyze target markets and know how to position your clients to create a unique product identity.
  • Execute: Develop, deliver and lead strategic client programs and initiatives. You must be an innovative thinker and set the standard for creativity in your division, with ideas that you personally can set into motion using your own industry connections and credibility. You must also bring high-level relationships to the table to help secure coverage that makes an impact.
  • Client Correspondence: You are the first point of contact for your clients, therefore serving as both the mouthpiece and the ear for your teams.

Requirements

  • at least 7+ years of experience executing PR and communications activities
  • inside-out understanding of the Fashion + Retail industry
  • comfortable managing teams, counseling clients and generating results.

Preferred

  • Industry connections: you are expected to have rich relationships across all verticals of media to impact the brands under your representation.
  • Managerial competence: you will be overseeing the work and output of dynamic teams across capabilities as well as an entire division, and must be comfortable operating under pressure, meeting tight deadlines, and working on multiple projects simultaneously.

Benefits

  • Medical + dental + vision insurance
  • Generous PTO and paid holidays
  • Dedicated mental health days
  • Unlimited sick time
  • Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
  • 401(k) retirement plan with matching
  • Pre-tax commuter and healthcare benefits
  • 12 weeks paid leave for new parents
  • Individualized career mapping
  • Summer Fridays (early close Fridays Memorial Day - Labor Day)
  • Hybrid work schedule (1-3 days in office per week, depending on role)

SHADOW

SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management and content development. Using these services, we shape insights and ideas into stories, animate stories into moments and engineer moments into movements.We are also connectors – we create inter-client synergies to maximize opportunity as well as leverage industry relationships for introductions, partnerships, business development and more. With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups. We are a New York-based agency, with a west coast presence made possible through our SHADOWest suite of services.

Founded in 2007
New York, New York, USA
324 employees (64 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
26.6%
Direct
53.4%
Referral
6%
Social
12.6%
Paid
1.3%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
24 (7% of company)
Marketing Roles Posted (Last 30 Days)
3