Director, Fan Engagement Marketing – International Clubs at The National Football League | New York, USA | $165K/yr – $195K/yr

Director, Fan Engagement Marketing – International Clubs

New York, USA (On-site)

$165K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Drive international 1:1 campaigns and operational delivery for NFL Club Managed Services across 32 clubs with a distributed global team.

Must-have: 8–10+ years in CRM or lifecycle marketing with international scope and experience in managed services or global environments.
Standout: Proven ability to scale internal agency operations, coordinate across time zones, and govern data/privacy/compliance in regulated markets.

International Club Managed Services Execution
Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
Ensure consistent, high-quality delivery across markets, time zones, and languages.
Global Operations & Workforce Enablement
Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
International 1:1 Marketing Delivery
Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.

Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.
Apply testing frameworks and performance insights to drive continuous improvement at scale.
Data Privacy, Governance & Compliance Support
Execute established data governance and compliance standards for international fan data and PII usage.
Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.
Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.
Club Enablement & Relationship Support
Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.
Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.
Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.,"Cross-Functional Coordination & Reporting"
Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities.

Support quarterly planning cycles by translating demand forecasts into execution plans.
Contribute to performance reporting, operational insights, and recommendations for scaling impact.