Director, External Communications

Waltham, MA (Hybrid)

$150K/yr – $175K/yrDirector/ExecutiveFull time

Posted 2 days ago

Job Summary

Own the earned media program and serve as the primary steward of external communications, guiding the proactive media plan and narrative consistency across executive outreach, product storytelling, and agency management.

  • Lead and measure outcomes with agencies to maximize quality coverage and share of voice.
  • Collaborate with Product, Engineering, Investor Relations, Finance, and Legal to align on messaging and disclosures.

Job Description

Responsibilities

  • Earned media program. Own the proactive media plan and its execution across business, financial, tech and trade press: company and product announcements, pitches, data-driven stories and reporter relationships. Hold a high bar for what is worth pitching.
  • Narrative in action. Apply the VP's message house to every external touchpoint so announcements, bylines and spokesperson content stay consistent and on message.
  • Technical and product storytelling. Work with Product and Engineering to track the roadmap and turn AI, platform and marketplace developments into accurate, credible stories with clear proof points.
  • Agency leadership. Manage the PR agency day to day, set outcome-based KPIs (quality coverage, share of voice, message pull-through) and own the external communications budget.
  • Executive and spokesperson support. Draft bylines, speaking submissions and media briefing materials for the CEO, CTO and other leaders under the VP's direction, and prepare them for interviews.
  • Public-company discipline. Partner with Investor Relations, Finance and Legal so external content and announcements meet disclosure standards. Investor Relations leads investor materials.
  • Issues monitoring. Track coverage and emerging issues, escalate early to the VP, and support response execution.

Requirements

  • 10+ years in corporate communications or public relations, with a track record of winning earned media in a competitive category.
  • Technology company and B2B background; marketplace, manufacturing or public-company exposure preferred.
  • Established relationships with business, tech and trade press.
  • Exceptional writer with a strong portfolio of announcements, bylines and narrative work.
  • Ability to translate complex technical subjects (AI, software, marketplace dynamics) for non-technical audiences.
  • Experience managing PR agencies, KPIs and budgets, and working with Investor Relations, Finance and Legal in a public-company setting.
  • One message house in daily use across CEO remarks, CTO and product announcements, investor materials and internal communications.
  • A rolling communications plan tied to clear business milestones that adapts as priorities shift, with CEO and executive prep running on a predictable cadence and minimal rework.
  • Measurable gains in earned coverage quality (top-tier pull-through, share of voice against named competitors), with targets agreed in the first 90 days.
  • Core team hired and in place with clear ownership across external, executive and internal communications, and agency scope and KPIs set around outcomes.

Preferred

  • Exposure to manufacturing, industrial or supply chain markets, or regulated industries.
  • Fluency with AI-enabled communications workflows and modern media measurement tools.
  • Experience working across distributed, global teams.

Benefits

  • competitive benefits package
  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP, other wellbeing resources
  • and much more
Xometry logo

Xometry

3.1 Glassdoor

Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world. It is a public company listed on NASDAQ (symbol: XMTR). With its proprietary technology, Xometry creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies. Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses. Xometry’s buyers range from self-funded startups to Fortune 100 companies.Xometry’s online quoting portal and network of thousands of manufacturing facilities helps ensure fast lead times while offering a broad array of capabilities, including CNC Machining, 3D Printing, Injection Molding, Sheet Metal Fabrication, Sheet Cutting and Casting.www.xometry.com | info@xometry.com | 240.252.1138

Founded in 2013
USA
1.2K employees (115 in marketing)
46% recommend to a friend
47% CEO approval

Salaries

Posted range

$150K/yr – $175K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $136K. Based on 6,147 salaries.

See all Xometry salaries

Marketing Team

Marketing Team Size
94 (8% of company)
Median Career Experience
23 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$447.2M
Last Raise
$250M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $250M
  • Sep 2020
    Series E • $75M
  • Jul 2019
    Series D • $5M

Traffic Signals

Monthly Visitors
741.8K
Monthly Google Ads Budget
$624.9K
Traffic Source Mix
Search
52.3%
Direct
42.4%
Referral
3.8%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K
Xometry logo

Director, External Communications

Xometry · Waltham, MA · Hybrid