Responsibilities

• Brand Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies
• Omnichannel Planning: Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience
• Digital Excellence: Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience
• Positioning & Messaging: Shape strategic platforms and creative development of brands; map out and align brand messaging to strategic channels to influence customers
• Presentations: Create dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story
• Analysis: Create audience-centric strategies and define key performance indicators to support objectives and drive omnichannel campaigns; provide actionable insights and optimizations to drive results based on learnings
• Creativity and innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle
• Trend-watching: Follow cross-vertical trends and innovations to impact and influence healthcare strategies; identify strategic partners to strengthen digital capabilities and client recommendations
• Director/Sr. Director would be expected to, over time, manage ~3 direct reports on the strategy team.

Requirements

• 7+ years of experience in brand, digital, or engagement strategy or equivalent
• People management experience
• Significant background in healthcare, focus in pharmaceutical
• An engaging leadership presence that comes across equally strong in person, over the phone, and through writing
• Deeply familiar with omnichannel strategy and its executions, including data, media/social, field, and experiential activations
• Strong business judgment, decision making, and analytical skills
• Content marketing expertise to bring stories to life in decks and build positioning/messaging
• A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
• Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members
• Bachelor’s degree required

Preferred

• Veeva CRM
• Salesforce Marketing Cloud
• Google Analytics
• SEO/SEM/Programmatic/Social
• Modular content
• Healthcare marketing principles - eg MLR review processes
• Holding/participating in client workshops

Benefits

• We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.