Responsibilities

• Lead Event Strategy & Programming
• Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives.
• Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences.
• Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements.
• Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming.
• Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.
• Drive Business Impact
• Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement.
• Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce.
• Develop post-event reporting that communicates performance, ROI, insights and recommendations.

Requirements

• 8+ years of event marketing experience, ideally within adtech, programmatic advertising, digital media, marketing technology or B2B technology.
• Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement and CTV.
• Proven experience developing and executing industry events, customer experiences, executive programs and experiential activations.
• Ability to connect event strategy to broader company positioning, account engagement, pipeline and revenue objectives.
• Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.
• Significant budget management, vendor negotiation and event production experience.
• Exceptional project-management skills with the ability to manage multiple programs, stakeholders and deadlines.
• Strong communication and executive presence, with experience working directly with senior leaders, customers and industry partners.
• Strategic, creative, collaborative and comfortable operating in a fast-moving, hands-on environment.
• Willingness to travel regularly and be onsite for Cadent events.

Benefits

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks