Responsibilities

• Serves as a key member of the Integrated Marketing team, helping drive full funnel marketing strategy for the organization’s signature constituent events, including Walk to End Alzheimer’s, Do What You Love to End ALZ and Ride to End ALZ.
• Strategic Planning and Partnership: Partners with the Senior Associate Director, other members of the Concern and Awareness team and business partners to develop and execute integrated marketing and communications plans that drive event registration and fundraising.
• Project Management and Execution: Develops creative briefs, project timelines and comprehensive project plans in support of Constituent Events business objectives. Manages campaign planning, messaging, marketing collateral development, tactical execution and the tracking and reporting of success metrics to ensure effective delivery of strategic marketing and communications initiatives.
• Demonstrates a strong understanding of constituent journeys and audience segmentation, tailoring communications for diverse stakeholder groups, including National Teams, sponsors, team captains, company teams and participants. Provides strategic guidance on content development across paid media, earned media, social media, direct marketing and other channels, while collaborating with business partners and team members to edit, proofread and ensure message consistency and quality. Advises on messaging strategies that translate the Association's latest research, public policy priorities, mission impact and key organizational initiatives into relevant, compelling communications that inspire engagement and action.
• Directs and coordinates the development of constituent event marketing assets and content across multiple platforms and channels, including advertising campaigns, websites, digital and print materials, merchandise and event communications. Oversees the creation of standardized templates, toolkits and resources used by Chapters nationwide to support participant recruitment, fundraising and day-of-event execution.
• Upholds the organization’s and the division’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities.

Requirements

• Bachelor's degree in Marketing, Advertising or a related field preferred or equivalent experience.
• 5-8 years of experience; preferred 8 years or more

Preferred

• Bachelor's degree in Marketing, Advertising or a related field preferred or equivalent experience.
• 5-8 years of experience; preferred 8 years or more
• Experience in the nonprofit sector, specifically in peer-to-peer fundraising and marketing, is preferred.

Benefits

• Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
• Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.