Responsibilities

• Responsibilities Own the event measurement strategy Define and evolve a consistent measurement framework across the event portfolio, connecting event investments to audience engagement, customer outcomes, and business results.
• Establish clear measures of success across the event lifecycle, from demand and registration through experience, engagement, and post-event outcomes.
• Create common standards and benchmarks that enable meaningful comparison across events while allowing for differences in event strategy and objectives.
• Ensure measurement approaches remain relevant as event formats, audience strategies, and business priorities evolve.
• Turn data into actionable insight Analyze event performance to identify what is working, what is not, and where the organization should adjust its strategy or investment.
• Deliver clear, executive-ready insights that move beyond reporting to explain performance, surface opportunities, and inform decisions.
• Establish confidence in the quality and consistency of event data, identifying gaps and partnering with the right teams to improve them.
• Translate complex measurement and analysis into clear insights for event teams, marketers, sellers, and senior leaders.
• Advance event analytics and measurement capabilities Partner across event strategy, production, marketing analytics, and beyond to strengthen how event performance is measured and understood.
• Drive greater consistency and scalability in event reporting, measurement, and analytics across the portfolio.

Requirements

• 5+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.

Preferred

• 10+ years of experience in enterprise technology, digital, or experiential/event marketing, including time in a large multinational organization or a creative/media agency.
• Deep events domain knowledge: an understanding of how events are planned, produced, and sold, and of how event measurement practice works across the industry, not analytics expertise applied to events from the outside.
• Demonstrated experience building a measurement or KPI framework from scratch
• Working fluency with attribution models, incrementality and control-group design, benchmarking, and the limits of each, with the judgment to say when a claim is not supportable.
• Hands-on analytical capability
• Experience partnering with data engineering teams on telemetry, data quality, and governance.
• Executive communication skills: the ability to turn a complex analysis into a short, clear recommendation that senior leaders can act on.
• Experience influencing without authority across a matrixed global organization.
• Experience applying AI to analysis, reporting, and insight generation.