Responsibilities

• Define the cross-company YouTube channel optimization, including global vs. regional channel approach, channel rationalization, and footprint optimization across Disney’s portfolio
• Set enterprise-wide content priorities—determining which franchises and brands to invest in based on audience research, brand strategy, and business objectives
• Establish channel architecture to maximize reach, engagement, and brand consistency
• Define windowing strategy, balancing audience development with monetization objectives
• Oversee governance of The Walt Disney Company’s YouTube CMS ecosystem and all underlying channels across business segments
• Manage content classification and categorization (MFK vs. GA), ensuring all channels are properly configured and integrated into their respective environments
• Establish and enforce standards for user permissions, advertising policy, channel management, and content compliance
• Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprise
• Define and maintain enterprise-wide policies spanning channel management, monetization, content classification, and compliance
• Track adherence to policies across business segments and international markets; identify gaps and drive continuous improvement

Requirements

• 10+ years of relevant professional experience
• Deep expertise in digital platform strategy
• Strong command of YouTube’s ecosystem—including its algorithm, monetization mechanics, content policies, and governance requirements
• Equally comfortable defining high-level enterprise strategy and driving operational rigor
• Demonstrated track record of leading cross-functional initiatives in large, complex organizations
• A strong background in brand strategy
• Deep knowledge of performance analytics and ability to create meaningful KPIs
• Highly developed relationship management skills are essential
• Bachelor’s degree in marketing, business, analytics or related field or equivalent experience

Preferred

• Experience in media, entertainment, or consumer brands is preferred.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.