Responsibilities

• Build & Lead the Enterprise Demand Engine
• Own the strategy and execution of enterprise demand generation and ABM programs
• Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
• Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
• Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
• Account-Based Marketing (ABM) Strategy & Execution
• Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
• Orchestrate multi-channel plays across:
• LinkedIn, account-based media, other relevant paid platforms
• Events and roundtables

Requirements

• Bachelor"s degree in a related field or equivalent education and work experience
• 8-10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
• Proven ability to build or significantly evolve demand generation programs tied to pipeline
• Experience working closely with Enterprise Sales and SDR/BDR teams
• Comfortable owning strategy while also executing key programs directly
• Strong understanding of complex buying committees and long sales cycles
• Data-driven and analytical, with the ability to turn insights into action
• Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
• Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals

Preferred

• Experience with AI can enhance ABM and enterprise demand generation

Benefits

• comprehensive benefits