Director, Enterprise Demand Generation

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead enterprise demand and ABM programs to create high-quality pipeline and accelerate deals for enterprise customers.

  • Own the strategy and execution of enterprise demand generation and ABM.
  • 8–10 years of B2B demand generation with enterprise/ABM experience.
  • Partner with Enterprise Sales to align on pipeline goals and account plans.

Job Description

Responsibilities

  • Build & Lead the Enterprise Demand Engine
  • Own the strategy and execution of enterprise demand generation and ABM programs
  • Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
  • Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
  • Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
  • Account-Based Marketing (ABM) Strategy & Execution
  • Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
  • Orchestrate multi-channel plays across: LinkedIn, account-based media, other relevant paid platforms
  • Events and roundtables
  • SDR/BDR outbound coordination

Requirements

  • Bachelor’s degree in a related field or equivalent education and work experience.
  • 8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
  • Proven ability to build or significantly evolve demand generation programs tied to pipeline
  • Experience working closely with Enterprise Sales and SDR/BDR teams
  • Comfortable owning strategy while also executing key programs directly
  • Strong understanding of complex buying committees and long sales cycles
  • Data-driven and analytical, with the ability to turn insights into action
  • Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms

Preferred

  • Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals.

Benefits

  • Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.
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Dodge Construction Network

2.7 Glassdoor

Dodge Construction Network harnesses data, analytics, and industry connections to be the leading source of insights and opportunities in the commercial construction industry. With five trusted solutions—DCC, The Blue Book, Sweets, IMS, and Principia—Dodge connects construction professionals across all stages of the building process. Designed for both small teams and large enterprises, these tools simplify complexity, empowering you to build thriving businesses and communities. With over a century of experience, Dodge Construction Network is the catalyst for modern construction.

Boston, Massachusetts, USA
431 employees (22 in marketing)
41% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
252.9K
Monthly Google Ads Budget
$12.6K
Traffic Source Mix
Search
34.4%
Direct
60.3%
Referral
4.3%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~431

Marketing Team

Marketing Team Size
19 (4% of company)
Median Career Experience
17 years
Median Tenure
2.7 years

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