Responsibilities

• Strategic Enrollment Planning: Develop and execute strategies to meet enrollment targets, tracking trends and managing the admissions funnel.
• Marketing & Branding: Promote the school through digital marketing, social media, content creation, and targeted ads.
• Admissions Management: Oversee recruitment, inquiry management, family interviews, student visit days, tours, open houses, and student onboarding.
• Retention & Financial Aid: Work with leadership on retention strategies and manage the tuition assistance process.
• Data Analysis: Use CRM systems and data tools to monitor, report on, and improve enrollment efforts.

Requirements

• Bachelor’s Degree in Communications, Marketing, Nonprofit Management, or related field
• Strong written and verbal communication skills.
• Proficiency with CRM platforms, student information systems, and graphic design software.
• Ability to work competently from a DEIJ framework and incorporate reflective practice to counter implicit bias in the admissions process.
• Ability to work independently.
• Ability to collaborate with families, children, teachers, and colleagues from diverse backgrounds.

Preferred

• Experience in Montessori education and willingness to promote the philosophy.
• Experience in admissions, enrollment management, or marketing, preferably within independent schools.
• Strong storytelling ability to convey school value and build relationships with prospective families.