Director of Enrollment & Marketing Management at Rochambeau, The French International School | Bethesda, MD | $145K/yr – $165K/yr

Rochambeau, The French International School

Director of Enrollment & Marketing Management

Bethesda, MD (On-site)

$145K/yr – $165K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Rochambeau\'s enrollment growth by leading strategic recruitment, marketing, and retention efforts for a diverse K-12 community.

Must-have: Own end-to-end enrollment and marketing strategy, events, and partnerships.
Must-have: A minimum of 5 years of enrollment management and marketing experience.
Standout: Budget ownership for annual enrollment and marketing initiatives.

Job Description

Responsibilities

Develop and implement a strategic student recruitment, enrollment, and retention plan that aligns with Rochambeau’s multilingual and multicultural mission
Collaborate with department heads and academic leaders to understand and communicate program offerings to prospective and current families, and align enrollment strategies accordingly
Analyze enrollment trends and data to provide recommendations for future strategies
Oversee the admissions process from initial inquiry and campus tours to assessments and final matriculation, to ensure a seamless and positive experience for prospective students
Oversee the reenrollment process including the retention of current families. Analyze retention data to align enrollment strategies if need be
Manage a process for exit interviews and assure that former family contacts are up to date when they become alumni
Plan and organize recruitment events including open houses, fairs and other gatherings of potential applicants
Continue to develop the Parent Ambassadors program to support the admissions office
Develop strong relationships with the school community as a whole as well as with key local organizations and affiliated communities
Develop and oversee the execution of an integrated marketing strategy to promote the institution's brand, programs, and services

Requirements

Bachelor’s degree in marketing, communications, education, or a related field from an accredited university
A minimum of 5 years of experience in enrollment management and marketing, preferably in a private educational setting of a similar size and enrollment
Proven track record of successfully developing and executing enrollment and marketing strategies
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Regular, predictable, and reliable attendance at work, including the ability to work evenings and weekends as needed
Three Professional References (name, position, contact number and email) listed on your CV/resume

Preferred

Master’s degree preferred
Native-like Bilingual proficiency in French and English strongly preferred
Knowledge of the French Education Curriculum preferred

Benefits

Benefits: In addition to base compensation, this position is eligible for: paid time off, paid holidays, incentive pay, and health and retirement benefits enrollment, which includes medical, dental, vision, life insurance, and a 403(b) plan with 5% match.

Rochambeau, The French International School

Rochambeau, The French International School educates generations of bilingual, bicultural and internationally-minded students from PreK through 12th grade. Located on 2 campuses in Bethesda MD, Rochambeau welcomes approximately 1,100 students of more than 80 nationalities. Students can receive both the US high school diploma and the French Baccalaureat -or also the International Baccalaureate since 2023- allowing them to continue their studies in top colleges and universities around the world. The school has a strong academic focus with a curriculum that is based on the French National Curriculum. Rochambeau is a truly multicultural and diverse community, one in which students, no matter their backgrounds, can find their place.

Founded in 1955

Bethesda, Maryland, USA

167 employees (9 in marketing)

www.rochambeau.org