Director of Enrollment and Marketing

Responsibilities

• Oversee enrollment activities across all four locations; respond promptly to inquiries.
• Schedule and conduct school tours as needed and ensure timely follow-up.
• Build relationships with prospective families; explain enrollment specials, tuition, subsidy options, and program availability.
• Coordinate with School Directors to maintain accurate classroom openings and availability.
• Maintain a minimum 50% tour-to-enrollment conversion goal and develop enrollment and retention strategies.
• Maintain accurate CRM records of leads, tours, registrations, and enrollments.
• Complete daily calls, emails, and follow-ups; reengage previously interested families.
• Ensure inquiries are answered and maintain organized pipelines by location.
• Provide weekly enrollment activity and conversion reports.
• Manage approved Facebook, Instagram, and other social platforms.

Requirements

• Experience in childcare, early childhood education, admissions, enrollment, sales, or marketing.
• Illinois Department of Early Childhood Director Qualified preferred
• Strong customer service, communication, organizational, and multi-location coordination skills.
• Experience with CRM software, social media, video content creation, and event planning. Clickup for task.
• Working knowledge of childcare subsidy and food program processes, or ability to learn them promptly.
• Reliable transportation and willingness to travel; availability for occasional evening or weekend events.

Preferred

• Illinois DCFS Director Qualified; previous Childcare Director or Assistant Director experience.
• Experience with Illinois CCAP, foster care childcare funding, and CACFP food program documentation.
• Knowledge of Illinois DCFS licensing requirements and childcare tuition programs.
• Experience with Procare, Facebook advertising, and digital lead generation.
• Bilingual communication skills.