Responsibilities

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
• Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.
• Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
• Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.
• Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy.
• Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.
• Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building.

Requirements

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
• Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
• Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
• Demonstrated experience managing and developing people, having directly managed at least one direct report.
• Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.