Director, Engagement Marketing

Responsibilities

• Architect the overarching engagement strategy across relationship clients spanning three distinct patient-source sub-units: client best practices (including new launches), ecosystem partners, and embedded client partnerships.
• Drive growth strategy and innovation , experimenting with novel messaging, precision segmentation, multi-channel tactics, and practical AI tools to reach members at critical healthcare decision points.
• Elevate partner and relationship marketing , serving as a senior strategic thought partner to employer HR leaders, benefits consultants, and ecosystem partners to position Carrum as an indispensable, high-utilization benefit.
• Build, empower, and mentor a high-performing team of Engagement Marketing Managers and a Coordinator, transforming the function into a center of strategy, creativity, and performance excellence.
• Connect behavioral data to dynamic execution , overseeing a responsive account-pacing model that flags population engagement opportunities early and deploys targeted, high-converting marketing solutions.
• Regularly collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product to build unified, friction-free patient conversion funnels.

Requirements

• You bring a rich background of leading integrated marketing strategy, partner marketing, and high-growth B2B2C engagement programs in fast-scaling environments.
• Strategic GTM & Partner Marketing: Proven track record of designing and launching bold integrated campaigns in complex B2B2C environments, turning employer access into deep member adoption.
• Marketing Tech & Data Fluency: Strong skills working with Salesforce, Braze, or modern marketing automation engines, leveraging behavioral signals, utilization data, and audience segmentation to drive strategy.
• Leadership & Team Elevation: 8+ years of client-facing marketing, growth strategy, or account management leadership experience—healthcare, digital health, HR tech, or benefits technology preferred.
• Outcomes-Driven Mindset: Relentless focus on activation, registrations, and ROI rather than vanity metrics, with a proven ability to codify winning strategies into scalable playbooks.
• Resourcefulness & Creative Problem-Solving: Ability to navigate intricate client environments, regulatory parameters, and employer constraints with ingenuity and speed—finding creative paths to captivate populations without slowing down momentum.
• High-Stakes Leadership: Experience guiding teams through critical seasonal launches, open enrollment pushes, or strategic client expansion initiatives.
• Autonomy & Strategic Alignment: Ability to operate with high autonomy and visionary leadership while building strong alignment with a Head of Growth Marketing who is deeply invested in scaling this function.
• Entrepreneurial and resourceful — you’re a visionary problem solver who thrives in fast-paced environments.
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.

Benefits

• Stock option plan and performance bonus for eligible employees
• Flexible schedules and remote work
• Chicago and San Francisco offices available as an option
• Flexible PTO, within reason
• Summer Fridays (sign off @ 1pm local time)
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
• Annual holiday shutdown in December
• Paid parental leave
• Health, vision, and dental insurance
• Employee Assistance Programs (EAP)