Responsibilities

• Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys.
• Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience.
• Inspire, motivate, and develop engagement strategy team members while demonstrating deep fluency in engagement tools, platforms, and best practices.
• Create, Evaluate, and Optimize Omnichannel Plans: Lead the development and ongoing optimization of customer journeys and tactics to improve the overall engagement experience.
• Strategic Stewardship: Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience.
• Cross-Functional Collaboration: Bridge insights, creative, analytics, and media to build high-performing engagement ecosystems that bring campaigns to life.
• Client Leadership: Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations.
• Process Improvement: Act as an agency lead for process optimization and other strategic initiatives, as assigned.
• Team Management: Manage and support Engagement Supervisors and Engagement Strategists across day-to-day brand needs and strategic initiatives.
• Growth Identification: Partner with account teams to identify growth opportunities and prioritize project scope and business requirements.