Director - Employer Brand and Talent Marketing at Edward Jones | Tempe, AZ | $144K/yr – $245K/yr

Edward Jones

Director - Employer Brand and Talent Marketing

Tempe, AZ (Hybrid)

$144K/yr – $245K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the employer brand and multichannel talent marketing strategy with governance over EVP and authentic messaging across campaigns and events.

EVP/brand governance: steer messaging across channels to protect Edward Jones from misrepresentation.
Talent marketing ownership: translate workforce priorities into integrated, multi-year activation plans across all recruiting lines.
Budget and performance: manage a multimillion-dollar portfolio with data-driven channel reallocation to improve time-to-hire and candidate quality.

Job Description

Set and govern the employee value proposition (EVP) and employer brand strategy, with authority to approve or veto campaigns, messaging and activations that risk misrepresenting Edward Jones - guiding consistent, differentiated brand expression from the careers site to sponsorship events and everywhere in between
Direct multichannel, multisegment talent marketing strategies across all major recruiting lines - experienced financial advisors, career changers, technology, executive and home office - translating workforce priorities and competitive intelligence into integrated, multi-year activation plans that shape Edward Jones' long-term talent competitiveness
Govern a multimillion-dollar talent marketing portfolio with independent authority to reallocate capital across paid, owned and earned channels based on performance data, reducing cost-per-hire and improving candidate quality while setting optimization standards for agency and vendor partners
Own the vision, roadmap and performance outcomes for the full digital candidate experience ecosystem, with direct accountability for UX, conversion rate optimization (CRO) and search/AI optimization - and responsibility for ensuring sourcing insights and candidate journey data continuously inform enterprise marketing strategy
Build and lead a multidisciplinary team of 16 across employer brand, growth marketing, digital experience, sourcing, analytics and recruiter enablement - developing leaders, establishing a culture of data-driven innovation and advancing AI-enabled marketing and sourcing capabilities across the function
Drive cross-functional alignment and integrated planning across Enterprise Brand and Marketing, Talent Acquisition, HR, PR/communications, Legal and Finance; own the enterprise Talent Marketing Measurement Framework - including KPI taxonomies, attribution models and executive reporting - to guide capital stewardship and strategic decisions with multi-year implications

Edward Jones

3.7 Glassdoor

Edward Jones is a leading North American financial services firm in the U.S. and through its affiliate in Canada. The firm’s more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.2 trillion in client assets under care as of December 31, 2024. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 54,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them.The Edward Jones website is at www.edwardjones.com, and its recruiting website is www.careers.edwardjones.com. Member SIPC.

Founded in 1922

St Louis, Missouri, USA

45K employees (521 in marketing)

www.edwardjones.com/us-en

66% recommend to a friend

77% CEO approval